LU Innovations are helping adventurous women enjoy the outdoors without having to worry about their menstrual hygiene by designing period products specifically for remote environments. These products are designed to be sustainable, robust and easy to use, taking the hassle out of the experience.
Many menstruating outdoor enthusiasts are not satisfied with the period products currently on the market. Issues with pads becoming wet in the rain and unsticking, risking toxic shock when not given enough time during group activities to change and having to carry around their used products in 'doggy bags' for up to days at a time.
47% of girls stop participating in sports and outdoor activities when they start menstruating which can have long term impacts on their confidence and ambitions. However, LU Innovations want to change that by providing the skills, as well as the products, to help women become confident in their own health and succeed at any time of the month.
Not only do they aim to solve a huge problem with their product but they also aim to educate by going into schools, clubs and charities to talk about menstrual health in a positive and natural way.
Currently, LU Innovations have two products in the pipeline with LU Go Wild and LU Go Explore. These products give women the freedom to adventure exactly how they would like either on a day trip or a multi-day trip.
LU Go Wild For multi day adventures, camping trips or festivals.
Compact, adventure proof design
Compatible with any menstrual cup
Specially designed sanitation system to wash the cup without the need for boiling
Applicator to apply and remove the cup without the need for clean hands
Additional storage for loo roll, liners or Paracetamol
For day trip or weekend adventure.
Compact, adventure proof design
Compatible with any menstrual cup
Applicator to apply and remove cup without the need for clean hands
We set out with the aim of shooting both on location and studio images with every product. We wanted to shoot a range of images in multiple different locations to highlight just how versatile these products are we also wanted to shoot e-commerce product images perfect for website use.
As a brand they needed a new selection of adventure style photos that we planned to shoot in the Pentland hills, however, on the day of the shoot the weather was wet, windy and wild. We quickly changed plans and went to another location closer to home and shot some outdoorsy product shots and headshots outside in the rain.
We wanted to really highlight how suitable LUs are for adventure are show that they really are all-weather and all-explorer proof. You can see some examples of the images we got from that day-long shoot below!
Are you looking for on location product photography for your own brand? Check out our product photography page for more information and all our package descriptions and prices!
If you don't see a package that quite fits what your brand needs, let us know and we can chat!
When it came to the studio photography Erin, the founder of LU Innovations, had a range of images that she liked already for me to take inspiration from. Having these 'inspo picks' can be a massive help especially for product photography when those who I am shooting for aren't in studio with me.
We kept the backgrounds simple to allow the bright colours of each LU to stand out and create an impact! After all, thats what we are here to see.
I added in a couple additional extras from this shoot too with the videos and a few extra photos. I like to surprise my clients with little extras if I know they could use the content for their social media or website
From my little studio in East Kilbride I captured one image of each colour and size of LU, a couple of group photos and then a range of hand holding and photoshopped images. These files were supplied in JPEG and PNG format which makes them super easy to add to design software such as Canva and allows you to create marketing materials perfect for your brand.
I captured a couple videos from the studio too with the videos throught this blog taken on the same two day shoot and edited over the following week.
If, like LU Innovations, you are looking to update your product images either on your own website or for sites such as Etsy and Amazon we are here to help. With professional lighting and background set-ups we can supply e-commerce photography that will help sell your products online.
Studio photography can also work super well for advertising shots and allows you to create fully photoshopped compositions and easily edit each image exactly how you would like it.
Contact Rachael at The Scottish Food Photographer today for more information on what we can offer you or check out our services section for information on product photography packages.
We can't wait to hear from you!
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